March 20, 2009

Betty Crocker jumps into the tech age - new Betty Crocker iPhone app now available

For many of us, our first foray into baking involved two words: Betty Crocker. Invented in 1921, this imaginary persona has ruled many a kitchen since Marjorie Child Husted first introduced this icon to the American public. And now, Ms. Crocker has become even more modern - she's now available on the iPhone.

The Betty Crocker Mobile Cookbook iPhone app, currently ranked #13 as the most popular free iPhone app on iTunes, is essentially the digitized version of the 150-year old Betty Crocker Cookbook. A free download, the app gives users more than 4,000 recipes from the legendary cookbook.

Features include:
~ Recipe Search: Know what you want to make? See how Betty makes it.
~ Ingredient Search: Tell us what you have and what type of food you’re making, and we’ll deliver ideas to you.
~ "Surprise Me": Get a random recipe from the cookbook.
~ Recipe Detail with Photos: Step-by-step instructions and full nutritional information.
~ Recipe Email: Send the recipe to yourself or a friend.
~ Favorites: Quick access to your favorite recipes.

The Betty Crocker Mobile Cookbook is available for free in the iTunes App Store. You can download by visiting here.


Anonymous said...

Thanks for featuring our iPhone app. It's fun to bring such heritage to new technologies!

Mary Ann said...

Hi Heather - thanks for checking out the blog! I think the Betty Crocker app is wonderful, and you can't beat the fact it's free:)

This is a great example of a classic brand doing digital media right (something that most companies can't even fathom).

Good job to your team!

Sandie said...

Downloading this app now! The Betty Crocker cookbook you picture is one of my all-time favorites. Cannot believe this app is free. Thanks so much for sharing this information.

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