March 23, 2009

New York Times: One Cupcake, One Mouthful

At today, there is a great article by Florence Fabricant about a new take on cupcakes from baker Melissa Bushell, owner of Baked by Melissa.

The article calls Bushell's creations the ultimate recession-proof treat - a single bite-size portion of cupcake. This tiny treat will cost you $1, which seems a bit steep when you can get a normal-sized cupcake, and mighty delicious one at that, from sugar Sweet sunshine for only 50 cents more.

What are your thoughts on Baked by Melissa's business? Do you think it's a rip off or do these bit sized treats have a place in the world of New York City cupcakery?

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