April 22, 2009

Starbucks to start selling gluten-free pastry starting in May

Starbucks will start selling Valencia Orange Cake, its first gluten-free pastry, in its US stores from May 5, 2009, according to The Associated Press.

The company claims that the new pastry will be made with seven ingredients which are all 100% gluten-free. More than three million Americans are reportedly suffering from a condition called celiac disease, which is associated with intolerance to gluten, a protein common in rye, wheat, barley and other grains.

Adrienne Knapp, a product manager in the food category at Starbucks, said: "I think one of the things we learned right from the get-go from our gluten-free customers is they can't eat away from home very easily. A cake is actually really hard to find for someone that's a gluten-free consumer."

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