March 20, 2009
For many of us, our first foray into baking involved two words: Betty Crocker. Invented in 1921, this imaginary persona has ruled many a kitchen since Marjorie Child Husted first introduced this icon to the American public. And now, Ms. Crocker has become even more modern - she's now available on the iPhone.
The Betty Crocker Mobile Cookbook iPhone app, currently ranked #13 as the most popular free iPhone app on iTunes, is essentially the digitized version of the 150-year old Betty Crocker Cookbook. A free download, the app gives users more than 4,000 recipes from the legendary cookbook.
~ Recipe Search: Know what you want to make? See how Betty makes it.
~ Ingredient Search: Tell us what you have and what type of food you’re making, and we’ll deliver ideas to you.
~ "Surprise Me": Get a random recipe from the cookbook.
~ Recipe Detail with Photos: Step-by-step instructions and full nutritional information.
~ Recipe Email: Send the recipe to yourself or a friend.
~ Favorites: Quick access to your favorite recipes.
The Betty Crocker Mobile Cookbook is available for free in the iTunes App Store. You can download by visiting here.