March 23, 2009
At NYTimes.com today, there is a great article by Florence Fabricant about a new take on cupcakes from baker Melissa Bushell, owner of Baked by Melissa.
The article calls Bushell's creations the ultimate recession-proof treat - a single bite-size portion of cupcake. This tiny treat will cost you $1, which seems a bit steep when you can get a normal-sized cupcake, and mighty delicious one at that, from sugar Sweet sunshine for only 50 cents more.
What are your thoughts on Baked by Melissa's business? Do you think it's a rip off or do these bit sized treats have a place in the world of New York City cupcakery?